RISK EVERYTHING : Motion Branding
Risk Everything was Nike soccer's 2014 Fifa World Cup campaign.
W+K Motion was asked to concept and animate artwork created by ilovedust for youtube endcards that linked viewers to Nike's official world cup page.
We were also tasked with production of various global language outputs for other W+K offices.
RISK EVERYTHING : Xbox Live Experience
For the interactive portion of this campaign, we also created a movement map based off of the "Winner Stays" spot.
Every action of player on the ball, player name, and the boot being worn, is reflected on the UI in synced to the spot.
RISK EVERYTHING : #AskZlatan
During the 2014 world cup, W+K with Passion Pictures created a real time interactive campaign featuring footballer Zlatan Ibrahimovic.
W+K Motion designed and animate lower 3rd graphics that served to introduce viewers to various hashtags and titles.
Credits : Nike, W+K Portland, Dan Viens, Alberto Ponte, Ben Oh, Michael Gersten, Sarah Gamazo, Jeff Salomonson, Sezay Altinok, Justin Morris, Albert Yih